The Current State of Mexican Food

Mexican food is a big part of the Dallas-Fort Worth Metroplex and Texas in general. Despite that, it seems no one really knows where to look when searching for an authentic Mexican food experience.


One of the main reasons for this is because the smaller authentic restaurants usually lack the recognition and marketing of the larger chains.

On this episode of Here’s What I Know, we speak with MarketScale 3D Design Specialist Cristian Jimenez about what differentiates authentic Mexican food from Tex-Mex and how smaller Mexican food restaurants can start to market themselves in order to bring genuine Mexican cuisine to light.

Additionally, we explore how the state of Mexican food today affects the stereotypes and perception of Mexican culture and how food can be used as a form of education for the public.

Listen to more episodes of Here’s What I Know for the stories, brands and culture behind marketing.