March 29, 2017
Content Writing: Grammar

My Advice on Grammar: Whatever Works

Instead of using grammar “as rules” for proper usage, we need to use grammar as tools for effective impact. Grammar Rules are Tools That’s right, when it comes to grammar, the […]
March 27, 2017
Effective Brand Writing

The Grammar of Brand Writing: Effective Branding and the Myth of Proper Grammar

Effective marketing is effective writing – but what is effective writing? Wait, one second, let me get my Mark Twain on: Now there ain’t a rule in this here language what can’t […]