MarketScale Media: 12 Industries, 38 Markets: The One-Stop-Hub B2B News and Insights
Last February, MarketScale Launched its B2B Media Homesite: A one-stop hub for the the latest news and trends informing shaping the world’s most vital B2B industries. MarketScale Media provides news and insights relevant to 38 B2B markets across 12 industries. That’s a conservative estimate, when one notes the range in topics–from Biotech and Healthcare management, Sustainable Design, A/V Components, Autonomous vehicles, and Digital Signage, the scope of MarketScale’s Media Coverage is hard to determine in quantitative terms. Curated with an eye to the interdepedent dynamics of B2B Markets, MarketScale Media provides insights relevant to niche markets that also speak to the big-picture changes in technology government policy, and economic and world events that collectively shape the B2B landscape:
MarketScale is a strategic marketing firm currently driving profitable revenue growth for businesses who seek to lower the resources required to sell their products by uplifting their marketing efficiency. Buyers and sellers have long existed in asymmetric markets, where buyers simply lacked the information necessary to understand and appreciate product differentiators. Talk of a changing buyer journey, or disenchantment with interruptive messaging, often infers a complex paradigm shift. But in practice, this dynamic has been created by the simple ubiquity of information enabled across any digital or non-digital channel. Therefore, businesses in this information age are rewarded for investments in descriptive and narrative marketing. And the message matters more than the medium.
Today, MarketScale delivers some of the world’s greatest marketing content built for website, blog, social and video channels. But as new mediums emerge, including virtual reality, which MarketScale successfully piloted in June, the opportunities for creative marketing material are limited only by the imagination itself. MarketScale’s approach to marketing content is best described as ‘Narrative’, exploring deeply academic principles that explain ‘what makes good content’. By identifying the ‘who’ and the ‘why’ in marketing content, we succeed through story, improving on the purely market-driven commodity content often associated with business to business marketing. MarketScale has the content capacity to produce at scale. It’s in our name. But the quality, emotion and business value in the video and written works we produce speak to the industry-leading strategies we’re developing everyday.