Communication 101: Improving Your Emails

Lisa Thomas, an instructor of business communications at BYU’s Marriott School of Business, said there are four “A’s” to remember for great email communication: Attention, agenda, argument, and action.




“Time is money in the business world, so getting in to say what you’re going to say clearly and setting up the next point of action is important,” Thomas notes.

In this episode of the EdTech podcast, Thomas discussed tips for better business communication. She said the first ‘A’ in this acronym stands for ‘attention’. Simply put, Thomas notes the importance of getting people’s attention. The next step is to give clients, customers or colleagues an agenda.

Thomas also says it is critical for businessmen and women to lay out their argument. Finally, successful business communication ends with a call to action.

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