MarketScale is attending GlobalShop 2017, the largest shopper marketing expo in the United States. The event, held at Mandalay Bay, Las Vegas features engaging technology that is driving the next evolution of retail. Top attendees include Apple, Google, Samsung, Sony, and many of the world’s leading retail brands.
As you can see, bright digital signage and technology leads the way as retail spaces digitize to better engage the connected consumer. As display technology standardizes within retail settings, one of the biggest growth markets looks to be digital content, with everything from interactive content to algorithmic content to increase engagement and conversions with consumers based on factors ranging from their buyer behavior to the weather!
Learn more about GlobalShop at http://www.globalshop.org/.