What’s your favorite viral video or television commercial? Why is it so memorable? Chances are good it stays in your mind thanks to good storytelling, using the elements of strong emotion, surprise, or even fear to stop you right in your tracks and make you pay attention—then share it with your friends. Unfortunately, in the vast world of content marketing, creators sometimes forget to put the art of telling good stories front and center. Most commercials you see these days have interesting visuals and audio but lack a clear and distinct main idea. To produce effective video, you have to stay true to your central story. After that, everything else becomes secondary but still contributes to communicating one idea.
Making your content stand out from the crowd is a challenge, but we’re here to help. Here are the top five elements of an impactful marketing video:
Incorporating these elements will help elevate your content. Your goal? Be more consistently impactful, and engaging to your audience. There is more content online than ever, and using these tips will help you stand out.
For more information: