Marketing Statistics Prove Value of B2B Video Content

Marketing Statistics Prove Value of B2B Video Content

Denis Mcinerny
December 12, 2018

Marketing Statistics Prove Value of B2B Video Content

It goes without saying that people love watching videos – it’s fast, informative and fun. But let’s look at why video should be such an important part of your online marketing strategy.

  • 59% of viewers will watch a video to the end that is less than one minute. – Wistia 
  • 92% of mobile video viewers share videos with others. – Invodo
  • 65% of executives have visited a vendor’s site after watching a video. – Forbes 
  • 70% of marketing professionals report that video converts better than any other medium. – MarketingProfs 
  • When marketers included a video in an email, the click-through rate increased by 200% – 300%. – Forrester Research 
  • The average internet user spends 88% more time on a website with video. – Mist Media 
  • 300 hours of video are uploaded to YouTube every minute. – YouTube 
  • 64% of consumers are more likely to buy a product after watching a video about it. – comScore
  • Visitors who view videos stay on web sites an average of 2 minutes longer than those who don’t view videos. – comScore 
  • 59% of senior executives prefer to watch video instead of reading text, if both are available on the same page. – Forbes Insight
  • Homepage videos are shown to increase conversion rates by 20% or more. – ReelSEO
  • Using video on landing pages can increase conversion by 80%. – Unbounce


Without a doubt video content is definitely going to continue as a trend in 2017 as brands create more videos, embrace the benefits of interactive visuals within their content, and we’ll see a lot more 15 to 30 second video clips gaining traction on social media too. Let’s look at some statistics and facts for video content for the past year: 

  • “How to” searches on YouTube are up 70% year over year. – Google
  • Video will account for 69% of all consumer internet traffic by 2017. – Cisco 
  • 80% of consumer internet traffic will be devoted to watching video by 2019. – Cisco 
  • It would take someone 5 million years to watch the amount of video that crosses global IP networks in a single month by 2019. – Cisco 
  • Social video generates 1200% more shares than text and images combined. – Brightcove 
  • Companies using video enjoy 41% more web traffic from search than non-users. – Aberdeen 
  • 79% of web browsers will watch online videos every day. – Groupon 
  • There will be $12.82 billion ad revenue by online video in 2018 compared to $7.7b in 2015. – YouTube 
  • 46% of customers say that video ads should be no longer than 15 seconds. – Points Group 
  • Every 5 tweets on Twitter contain a video. – Twitter
  • 15 second Instagram videos have twice the engagement than Instagram photos. – Instagram 
  • 40% of the most shared Instagram videos came from brands in 2015. – Instagram 
  • Only 24% of brands are using online video to market to consumers. – Kantar Media 
  • 62% of consumers are more likely to have a negative perception of a brand that publishes poor quality video. – Brightcove 
  • One minute of video is worth 1.8 million words. – Dr. James McQuivey, Forrester Research

To learn more about how MarketScale supports the marketing goals of partnering clients, feel free to contact me or visit or our website.

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