Marketing Statistics Prove Value of B2B Video Content

Marketing Statistics Prove Value of B2B Video Content

Denis Mcinerny
December 12, 2018

Marketing Statistics Prove Value of B2B Video Content

It goes without saying that people love watching videos – it’s fast, informative and fun. But let’s look at why video should be such an important part of your online marketing strategy.

  • 59% of viewers will watch a video to the end that is less than one minute. – Wistia 
  • 92% of mobile video viewers share videos with others. – Invodo
  • 65% of executives have visited a vendor’s site after watching a video. – Forbes 
  • 70% of marketing professionals report that video converts better than any other medium. – MarketingProfs 
  • When marketers included a video in an email, the click-through rate increased by 200% – 300%. – Forrester Research 
  • The average internet user spends 88% more time on a website with video. – Mist Media 
  • 300 hours of video are uploaded to YouTube every minute. – YouTube 
  • 64% of consumers are more likely to buy a product after watching a video about it. – comScore
  • Visitors who view videos stay on web sites an average of 2 minutes longer than those who don’t view videos. – comScore 
  • 59% of senior executives prefer to watch video instead of reading text, if both are available on the same page. – Forbes Insight
  • Homepage videos are shown to increase conversion rates by 20% or more. – ReelSEO
  • Using video on landing pages can increase conversion by 80%. – Unbounce


Without a doubt video content is definitely going to continue as a trend in 2017 as brands create more videos, embrace the benefits of interactive visuals within their content, and we’ll see a lot more 15 to 30 second video clips gaining traction on social media too. Let’s look at some statistics and facts for video content for the past year: 

  • “How to” searches on YouTube are up 70% year over year. – Google
  • Video will account for 69% of all consumer internet traffic by 2017. – Cisco 
  • 80% of consumer internet traffic will be devoted to watching video by 2019. – Cisco 
  • It would take someone 5 million years to watch the amount of video that crosses global IP networks in a single month by 2019. – Cisco 
  • Social video generates 1200% more shares than text and images combined. – Brightcove 
  • Companies using video enjoy 41% more web traffic from search than non-users. – Aberdeen 
  • 79% of web browsers will watch online videos every day. – Groupon 
  • There will be $12.82 billion ad revenue by online video in 2018 compared to $7.7b in 2015. – YouTube 
  • 46% of customers say that video ads should be no longer than 15 seconds. – Points Group 
  • Every 5 tweets on Twitter contain a video. – Twitter
  • 15 second Instagram videos have twice the engagement than Instagram photos. – Instagram 
  • 40% of the most shared Instagram videos came from brands in 2015. – Instagram 
  • Only 24% of brands are using online video to market to consumers. – Kantar Media 
  • 62% of consumers are more likely to have a negative perception of a brand that publishes poor quality video. – Brightcove 
  • One minute of video is worth 1.8 million words. – Dr. James McQuivey, Forrester Research

To learn more about how MarketScale supports the marketing goals of partnering clients, feel free to contact me or visit or our website.

MarketScale Video Solutions

Video Content and B2b Marketing: The Numbers Say It All.

More Video is Uploaded Every 30 Days Than Total Amount Created by Top 3 U.S. TV Networks in the Past 30 Years

The Brain Science of Video Marketing Content Video

Even Better than the Real Thing: Animate Your B2B Marketing

MarketScale Video Integration is the Solution B2B Marketers Needed for Scalable Marketing Video

Premier Mounts Launches 3D Animation; What’s Next in Product Marketing

MarketScale Video Engages Buyers

How Video Increases Alignment between Marketing and Sales

MarketScale 3D Content Marketing with VIMtrek and Samsung Technology

Chicago. New York. Los Angeles. Atlanta. Orlando. Philadelphia. Dallas: MarketScale Video Goes on Tour

MarketScale Supports Clients with Video at AIA National Convention in Philadelphia

Request Free Storyboard

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale

Facebook –

LinkedIn –

Emily Rector
March 11, 2022
Games! Drinks! Food!
MarketScale, the platform for B2B community engagement, is hiring! Located in Downtown Dallas, MarketScale has a high-energy culture that values continuous learning and relishes employee success. We ...
Gabrielle Bejarano
March 7, 2022
International Women's Day Event
This Tuesday, March 8th is International Women’s Day, a worldwide celebration that commemorates and honors the achievements made by women across the world. Here at MarketScale, we realize the impor...
Emily Rector
February 21, 2022
Paid Time On: MarketScale Adventure Program Launch
We are excited to announce the launch of the Paid Time On: MarketScale Adventure program for our employees. Paid Time On: MarketScale Adventure Program, or M.A.P., will enable our employees to ach...