Becoming a trusted source is key to marketing success.  When companies utilize community outreach as a cornerstone of marketing it fosters strong, enduring, and mutually beneficial relationships.

Shannon Maverick, host of Maverick of Marketing, spoke with Joe Piccirrili on how to build trust with customers and clients in a digitally dominant world.

Joe Piccirrili is the Managing Director and CEO of RoseWater Energy Group  and has a long history of entrepreneurship that began in the 1970s with the start of a stereo retail company.  In a marketing world that was focused on advertising price, Piccirrili concentrated his efforts on becoming a citizen of the community. This approach was incredibly successful and he repeated this tact again with a distribution company years later.

“It is extremely important,” said Piccirrili when it comes to becoming a citizen of the community. “It’s a long haul but i can think of nothing more valuable you can do because it creates synergy with all of your messages.”

The COVID pandemic has accelerated an already existing trend of digital transformation.   Demonstrating empathy, engaging audiences, being a good listener, and showing that you and your company are not self-serving is more of a challenge without in-person interactions. How can marketing adapt to this technological transition for its revenue teams?

Listen to this episode of Maverick of Marketing.