Marketing Analytics Optimize Decision Making, Improves Marketing ROI

Marketing Analytics Optimize Decision Making, Improves Marketing ROI

April 12, 2018

As the saying goes, you wouldn’t drive a car without a dashboard, so don’t market your business without a good dashboard.

With a good view into the data and analytics of your business, marketing decisions can be more informed.

Which products are seeing the most quotes on your website? Which regions are generating the most quotes? Which markets are demonstrating the most engagement with your website? In terms of content marketing, which blogs, videos and case studies are performing best?

Data Makes A Difference

A/B testing calls-to-action and browsing heat maps to determine website performance is important. And segmenting your marketing analytics by each application, market and industry insures that you are developing a marketing strategy that resonates with each B2B buyer.

When it comes to marketing data and analytics, the statistics are definitive—good marketers use data insights to make decisions, analyze campaigns, and save time and money, while improving conversions.

Good analytics can answer key strategic questions and give business leaders the opportunity to set and exceed goals based on industry performance.

Did you know that 34% of online purchases take place via mobile?

63% of your prospects may not be knowledgeable about your products and services at the time of the first sales conversation.

61% of organizations attribute social selling to increased sales.


And where is your social media engagement coming from? According to MarketScale analytics, top B2B marketing performers often see 60% of visitors from social from LinkedIn. 

What are the key metrics in your marketing strategy? Create a custom dashboard today to measure, analyze and inform your marketing campaigns with MarketScale.

MarketScale Video Solutions

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