Thomas Riley in the Heartland: Day 2

Thomas Riley in the Heartland: Day 2

MarketScale
May 2, 2018

Thomas ‘TC’ Riley, our Analytics Manager, continued his road trip through the Midwest on Tuesday. After stopping in Missouri and Illinois on his first day, TC headed north to Wisconsin.

There, TC focused on setting up more state-specific reporting, in both Leads Portal and Dashboard. MarketScale can focus on conversion tracking and heat maps that will allow clients to better track web traffic and receive specific data from visitors to their site.

A heat map can track where users are scrolling and clicking on your website. Tracking this information allows a business to better understand what customers are interested in seeing, and how you can update your website to optimize user interaction.

heatmaps

 

tuesday collage one

 

Along the way, TC was able to stop at the childhood home of Abraham Lincoln and got some quality eats as well. 

tuesday-2

TC will be in Chicago, IL, on Wednesday for day three of his journey to America’s heartland.

What are the key metrics in your marketing strategy? Create a custom dashboard today to measure, analyze and inform your marketing campaigns with MarketScale.

RELATED LINKS 
MarketScale Video Solutions

Video Content and B2b Marketing: The Numbers Say It All.

More Video is Uploaded Every 30 Days Than Total Amount Created by Top 3 U.S. TV Networks in the Past 30 Years

The Brain Science of Video Marketing Content Video

Even Better than the Real Thing: Animate Your B2B Marketing

MarketScale Video Integration is the Solution B2B Marketers Needed for Scalable Marketing Video

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale

Facebook – facebook.com/marketscale

LinkedIn – linkedin.com/company/marketscale

Raul Reyeszumeta
April 6, 2021
MarketScale Launches New, Content-Focused Website to Empower Your Media Channels
The future of content, the future of media, and the future of reaching your audience all have something in common – they’re also the future of B2B. Over the last year, MarketScale has seen a dram...
Raul Reyeszumeta
January 4, 2021
How Organizations Can Prevent Skill Shortages
    In the workplace, there are constant conversations surrounding how employees can perform better. What if it’s time to shift the conversation to what employers can do better to ensure ...
Raul Reyeszumeta
August 14, 2020
In Focus: A New Video Production Podcast
Welcome to the first episode of In Focus, a Video Production Podcast.In this episode, host Josh Brummett sat down with fellow MarketScale creative Steve Palaia, Senior Creative Lead, to discuss t...