The Impact of Storytelling in Video

MarketScale
May 21, 2019

In this podcast, we dive into the importance of storytelling and how it can really help to make a lasting impact on your customers.

 

We may not realize it, but stories become a huge part of our lives from childhood, and many of us carry those stories with us throughout our entire lives. So why are stories in marketing so impactful and what is our role in constructing those to best serve each individuals needs? 

I began telling my own stories through the art of video when I was just ten years old, and I still carry that passion today. I studied at the University of Kansas where I earned my degree in Film and Media Studies. Much of what I learned involved film theory, which really translates to the art of storytelling. Throughout my career, I have always put the story foremost in the editing process, because that is what viewers want to experience. That is what sets every video apart. 
 
Listen to more episodes of Here’s What I Know for the stories, brands and culture behind marketing.
 
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