How Inbound Marketing Can Optimize ROI on Trade Shows
Raul Reyeszumeta
March 27, 2017
How Inbound Marketing Can Optimize ROI on Trade Shows

In an era of digitized marketing, one might think trade shows and other live-event-based marketing strategies would move into decline.  To the contrary, tradeshow marketing as a tactic has shown remarkable resilience.  After all, marketers realize that there is no substitute for face-to-face meetings with clients and key business partners.  Moreover, digitization has only enhanced […]

Ask A Kid: 5 Insights On Human-Centered Experience
Raul Reyeszumeta
March 24, 2017
Ask A Kid: 5 Insights On Human-Centered Experience

A recent article on “Designing a Human-Centered Pediatric Experience” draws on opinions and insights from children to develop guidelines for optimal pediatric care.  The article is not only useful; more importantly, it’s moving.  Coming from outside the profession of healthcare design, the article represents a model of effective content: It speaks to professional protocols in […]