High Tech Lighting To Help Serve Hospitals
High Tech Lighting To Help Serve Hospitals

The Internet of Things is starting to play an important role in hospital lighting and control systems. LED technology is expected to leverage the Internet of Things (IoT) for smart building solutions. As a result, hospitals are changing from legacy systems to LED systems that offer varying levels of automation. LED light sources are able […]

Established Companies May See More Marketing Value from Artificial Intelligence than Startups
Established Companies May See More Marketing Value from Artificial Intelligence than Startups

  When many marketers in companies that would not exactly call themselves “tech startups” hear about artificial intelligence in marketing, it can sound like science fiction. Sure, there are plenty of algorithmic and automatic features in common programs such as CRM and Marketing Automation suites, but really leveraging “Artificial Intelligence” for game-changing value? It doesn’t […]

My Advice on Grammar: Whatever Works
My Advice on Grammar: Whatever Works

Instead of using grammar “as rules” for proper usage, we need to use grammar as tools for effective impact. Grammar Rules are Tools That’s right, when it comes to grammar, the rules are tools.  Don’t think of them as bureaucratic regulations designed to get in your way, and don’t think of the chance to bend them […]

For B2B Brands on LinkedIn, Employees Are Key to Success
For B2B Brands on LinkedIn, Employees Are Key to Success

When people are reluctant to use LinkedIn actively in their work, it is often due to the lack knowledge of the possibilities. It can be anything from the use of the platform, to the personal settings, or that they do not think their profile radiates professionalism. Consider how you should prepare your colleagues solidly on the new […]

The Grammar of Brand Writing: Effective Branding and the Myth of Proper Grammar
The Grammar of Brand Writing: Effective Branding and the Myth of Proper Grammar

Effective marketing is effective writing – but what is effective writing? Wait, one second, let me get my Mark Twain on: Now there ain’t a rule in this here language what can’t be broke. The so-called rules of English grammar and style were not spoken by a burning bush; they’re just guidelines about what’s likely to be effective. If you […]

How Inbound Marketing Can Optimize ROI on Trade Shows
How Inbound Marketing Can Optimize ROI on Trade Shows

In an era of digitized marketing, one might think trade shows and other live-event-based marketing strategies would move into decline.  To the contrary, tradeshow marketing as a tactic has shown remarkable resilience.  After all, marketers realize that there is no substitute for face-to-face meetings with clients and key business partners.  Moreover, digitization has only enhanced […]

Ask A Kid: 5 Insights On Human-Centered Experience
Ask A Kid: 5 Insights On Human-Centered Experience

A recent article on “Designing a Human-Centered Pediatric Experience” draws on opinions and insights from children to develop guidelines for optimal pediatric care.  The article is not only useful; more importantly, it’s moving.  Coming from outside the profession of healthcare design, the article represents a model of effective content: It speaks to professional protocols in […]