MarketScale
February 20, 2018
Harvard Business Review: Users, Not Buyers Key to Successful Marketing

  A recent article from the Harvard Business Review reports on a joint study from SAP, Siegel+Gale, and Shift that found major differences between digital and traditional brands. First and foremost, traditional brands aim to be in the minds of their customers while digital aimed to be a part of the lives of their customers, […]

As Companies Embrace Analytics, A Data-Driven Approach Presents An Opportunity To Scale
MarketScale
February 19, 2018
As Companies Embrace Analytics, A Data-Driven Approach Presents An Opportunity To Scale

A major survey from NewVantage Partners shows that among 57 large corporations polled, AI and data projects are delivering significant value. The survey is in its sixth year and its reach and quality continues to grow, tapping the perspectives of the growing number of chief data officers. As big data and AI projects grow increasingly […]

Understanding Pixel Pitch
MarketScale
February 1, 2018
Understanding Pixel Pitch

For pedestrians, auto traffic, event-goers and other consumers, nothing turns heads and captures attention quite like digital signage. Dynamic and vivid LED displays prove superior at content delivery and message dissemination compared to traditional advertising tools such as printed posters, billboards and other types of static signage. But to get the most out of an […]

High Tech Lighting To Help Serve Hospitals
Denis Mcinerny
January 24, 2018
High Tech Lighting To Help Serve Hospitals

The Internet of Things is starting to play an important role in hospital lighting and control systems. LED technology is expected to leverage the Internet of Things (IoT) for smart building solutions. As a result, hospitals are changing from legacy systems to LED systems that offer varying levels of automation. LED light sources are able […]

Established Companies May See More Marketing Value from Artificial Intelligence than Startups
Denis Mcinerny
January 11, 2018
Established Companies May See More Marketing Value from Artificial Intelligence than Startups

  When many marketers in companies that would not exactly call themselves “tech startups” hear about artificial intelligence in marketing, it can sound like science fiction. Sure, there are plenty of algorithmic and automatic features in common programs such as CRM and Marketing Automation suites, but really leveraging “Artificial Intelligence” for game-changing value? It doesn’t […]

My Advice on Grammar: Whatever Works
Raul Reyeszumeta
March 29, 2017
My Advice on Grammar: Whatever Works

Instead of using grammar “as rules” for proper usage, we need to use grammar as tools for effective impact. Grammar Rules are Tools That’s right, when it comes to grammar, the rules are tools.  Don’t think of them as bureaucratic regulations designed to get in your way, and don’t think of the chance to bend them […]

For B2B Brands on LinkedIn, Employees Are Key to Success
Raul Reyeszumeta
March 28, 2017
For B2B Brands on LinkedIn, Employees Are Key to Success

When people are reluctant to use LinkedIn actively in their work, it is often due to the lack knowledge of the possibilities. It can be anything from the use of the platform, to the personal settings, or that they do not think their profile radiates professionalism. Consider how you should prepare your colleagues solidly on the new […]

The Grammar of Brand Writing: Effective Branding and the Myth of Proper Grammar
Raul Reyeszumeta
March 27, 2017
The Grammar of Brand Writing: Effective Branding and the Myth of Proper Grammar

Effective marketing is effective writing – but what is effective writing? Wait, one second, let me get my Mark Twain on: Now there ain’t a rule in this here language what can’t be broke. The so-called rules of English grammar and style were not spoken by a burning bush; they’re just guidelines about what’s likely to be effective. If you […]