Marketing to Millennials: How Manufacturing Can Make the Shift
Marketing to Millennials: How Manufacturing Can Make the Shift

Manufacturing, although an industry with a long history, isn’t stuck in the past. Its operations have embraced artificial intelligence, robots and other technology, which has propelled accuracy and efficiency forward. Unfortunately, manufacturing lags behind in other areas like marketing. It hasn’t adopted modern marketing practices like content, inbound or social media marketing. Thus, it’s struggling […]

Enterprise Dashboard from MarketScale is Your Marketing Command Center
Enterprise Dashboard from MarketScale is Your Marketing Command Center

A customized MarketScale Enterprise Dashboard can and should be your one-stop shop for all key marketing and sales data within your company. Our custom Enterprise Dashboard is capable of KPI tracking across many of the marketing and sales systems your company is already using. Our dashboards have always provided insights into web traffic and site […]

MarketScale in Dubai for Video Production at Gulfood 2018
MarketScale in Dubai for Video Production at Gulfood 2018

MarketScale just completed one of its most exciting assignments of all time, filming in Dubai, UAE, in February at the Gulfood show. The memorable event, which took place from February 17th through the 21st at the Dubai World Trade Center, is an annual celebration of the global food and beverage community—a chance for innovators and industry thought […]

New Technology for the Customer Experience Can Increase Engagement, Client Retention
New Technology for the Customer Experience Can Increase Engagement, Client Retention

You’ve gotten your customer to download your app or sign up at your website, but now what? How can you use the power of that technology to keep your customers engaged and, ultimately, retain them as customers for the long term? As the fitness chain Equinox has discovered, the key is leveraging technology to ensure […]

MarTech Advisor: 5 Reasons Why It’s Imperative to Centralize Your Marketing Data

    Centralizing Your Marketing Data Marketers today find themselves replete with data but without any meaningful insights about that data. Research from Gartner shows that only about one-third of CMOs prioritize marketing ROI. Barely half of CMOs report even employ marketing technology. Though marketers have never seen so much useful data, companies often miss what’s […]

Harvard Business Review: Users, Not Buyers Key to Successful Marketing

  A recent article from the Harvard Business Review reports on a joint study from SAP, Siegel+Gale, and Shift that found major differences between digital and traditional brands. First and foremost, traditional brands aim to be in the minds of their customers while digital aimed to be a part of the lives of their customers, […]

As Companies Embrace Analytics, A Data-Driven Approach Presents An Opportunity To Scale
As Companies Embrace Analytics, A Data-Driven Approach Presents An Opportunity To Scale

A major survey from NewVantage Partners shows that among 57 large corporations polled, AI and data projects are delivering significant value. The survey is in its sixth year and its reach and quality continues to grow, tapping the perspectives of the growing number of chief data officers. As big data and AI projects grow increasingly […]

Understanding Pixel Pitch
Understanding Pixel Pitch

For pedestrians, auto traffic, event-goers and other consumers, nothing turns heads and captures attention quite like digital signage. Dynamic and vivid LED displays prove superior at content delivery and message dissemination compared to traditional advertising tools such as printed posters, billboards and other types of static signage. But to get the most out of an […]