How Data Should Drive Your Decision-Making

Raul Reyeszumeta
September 16, 2019
There has never been more data available to businesspeople than today. However, with so much availability, it can overwhelm decision makers.
On this episode of Here’s What I Know, MarketScale Business Development Manager Jennifer Tran talks about how those who overcome this data paralysis are better positioned to advance their business. Trusting the information can provide insight that even the most experienced professionals might have otherwise missed.
“We can create content all day and every day, but they’ve got to really rely on that data to see ‘OK, this is what’s working really well so we should continue to make that kind of content,” Tran said.
Numbers tell a story, and using it to come to a rational conclusion will continue to put businesses in a better position to succeed. Learning which key metrics to measure and what those numbers are saying is critical to gaining an edge, even if at first it can seem too daunting to absorb.
Tune into more episodes of Here’s What I Know.
Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale

Facebook – facebook.com/marketscale

LinkedIn – linkedin.com/company/marketscale

Raul Reyeszumeta
March 9, 2021
How Does a Former Pro Golfer Translates Experience to Business?
  Many things can prepare someone for their career—experiences and even time on the golf course.  Brandon Pfluger speaks with Brett Kanda, VP Sales and Marketing for BRINC ...
Raul Reyeszumeta
February 25, 2021
Why Training and Support Matter for an LMS
In most cases, schools and companies that leverage eLearning look to a Learning Management System (LMS) as the foundation. Often, an LMS can be challenging to customize and optimize for better outcome...
Raul Reyeszumeta
February 24, 2021
Trust but Verify: A Common Sense Approach to Data
    Diving Into Data tackles a common and pivotal part of the data ecosystem—don’t trust it until verifying it. There are many approaches to take to ensure data accuracy. Additiona...