Content Development in the Digital World

Content Development in the Digital World

MarketScale
January 30, 2019

 

Content, content, content. Today it’s the driving factor in the great game of marketing. But with so much content out there, it’s got to be quick, engaging and intentional to be effective and drive conversions. This is especially important in the sports world, where a quality brand can influence everything from fan participation, to sponsorship opportunities, to team culture.

Our guest on this episode of a Digital Marketing Professor Series, Benjamin Wright, a Professorial Lecturer at American University, has dedicated his research to this intersection of marketing in the sports world. He’s spent his career seeing how social media is powering marketing and how companies are cultivating their brand. When Wright was in college athletics and sports agencies, personal brand was already very important, and that was back in 2008 before the true explosion of social media.

In this episode, Wright talks about the tools that are available to marketing professionals and how he prepares his students to use creativity and big data to create quality content. “Strategy has to be at the forefront of every decision that we’re making,” Wright said. “It’s not necessarily building a digital strategy, it’s looking at strategy in a digital world.”

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale

Facebook – facebook.com/marketscale

LinkedIn – linkedin.com/company/marketscale

Raul Reyeszumeta
April 6, 2021
MarketScale Launches New, Content-Focused Website to Empower Your Media Channels
The future of content, the future of media, and the future of reaching your audience all have something in common – they’re also the future of B2B. Over the last year, MarketScale has seen a dram...
Raul Reyeszumeta
January 4, 2021
How Organizations Can Prevent Skill Shortages
    In the workplace, there are constant conversations surrounding how employees can perform better. What if it’s time to shift the conversation to what employers can do better to ensure ...
Raul Reyeszumeta
August 14, 2020
In Focus: A New Video Production Podcast
Welcome to the first episode of In Focus, a Video Production Podcast.In this episode, host Josh Brummett sat down with fellow MarketScale creative Steve Palaia, Senior Creative Lead, to discuss t...